Where to Find Content Ideas for Affiliate Marketing?

Let’s explore what formats work best and how to generate ideas for your publications.

What Content Formats Work Best?

In our article about affiliate marketing basics, we’ve already discussed content formats and presentation methods.

Here’s a quick recap:

1. Product Reviews: Write about the pros and cons of the products you recommend.
2. Lists and Rankings: Examples include “Top 5 Fall Essentials” or “Best Apps for Learning.”
3. Comparisons: Highlight the differences between similar products and explain which is better.
4. How-To Guides: Share step-by-step instructions on using a product.
5. Success Stories: Share how something helped you or others achieve results.
6. Discounts and Promotions: Highlight special offers to grab attention.
7. Quizzes and Checklists: Create interactive formats to engage your audience.

How to Choose a Format?

Understand Your Audience:

1. Where They Are: If you have a website, use analytics tools like Google Analytics to determine where your traffic comes from: Instagram, TikTok, YouTube, or blogs. Also, analyze social media statistics to understand audience engagement.
2. What They Love: Younger audiences often prefer videos, polls, and interactive quizzes. Professionals lean toward podcasts, articles, or analytical materials. Discover this through comments, likes, and polls on social media.
3. Their Pain Points: Read product reviews, ask your audience questions directly in comments or through surveys. Tools like AnswerThePublic can help uncover common questions in your niche.

Consider the Product:

1. Complex Products: Detailed reviews and comparisons work best.
2. Simple Solutions: Create short, visually appealing formats like Stories or infographics.
3. Emotional Purchases: Use stunning videos and photos to grab attention.

Explore ways to find products and affiliate programs.

Define Your Goal:

• Trust: Share a personal story or show a real-life example of using the product.
• Engagement: Create something bright and memorable, like a meme or short video.
• Education: Share a how-to guide or tutorial.
• Retention: Provide helpful advice through checklists or email newsletters.

Where to Get Content Ideas?

Once you’ve chosen a format, it’s time to search for ideas.

Here are two tools I use most often:

1. AnswerThePublic: Enter keywords to see popular questions and topics people are searching for.
2. ChatGPT: I’ve created a custom GPT that helps generate ideas for any topic.

AnswerThePublic

How to use:

1. Visit the website: Go to AnswerThePublic.
2. Enter Keywords: Type in a word related to your niche, such as “protein” or “fall outfits.”
3. Explore Questions: Review popular queries like “How to choose a protein powder?” or “What dresses are trendy this fall?”
4. Select Relevant Ideas: Pick the questions you can address in your content.
5. Create Content: Answer these questions in articles, videos, or posts.

AnswerThePublic helps create content that directly addresses your audience’s interests, boosting engagement and organic traffic.

ChatGPT

I’ve designed a custom GPT – Affiliate Content Ideas, that can help you brainstorm ideas tailored to your topic.

If you haven't used it before, learn what ChatGPT is. Follow the link for my detailed guide on how to use ChatGPT for work and life.

Example of a prompt:

I am a food blogger without a video camera, and I want to monetize through the Amazon Associates program. What would you suggest?

Reach out to the bot and describe your niche, capabilities, limitations, and goals.

How to Evaluate an Idea?

If ChatGPT suggests an idea, such as creating a recipe video, it’s important to assess whether it fits your audience and goals.

Here’s how:

1. Relevance: Check the topic’s popularity using tools like Google Trends or Ubersuggest. Determine if recipes are in demand right now.
2. Audience Fit: Evaluate whether the topic interests your target audience. For example, fitness blogs might benefit more from healthy recipes than desserts. Consider how to adapt the idea to your subscribers’ needs.
3. Resources and Feasibility: Assess whether you have the resources and skills to execute the idea. If something is missing, determine if it can be quickly acquired or substituted.
4. Competition: Look at similar videos from competitors. If the idea is popular, think about how to stand out: add a unique format, creative approach, or valuable tips.
5. Goal Alignment: Match the idea to your strategic objective. For example, can a recipe video attract new subscribers or boost engagement? If the idea doesn’t align with your goals, consider refining it.

Thoroughly evaluate an idea from its relevance to the resources needed for execution.

This will help you make informed decisions and create content that benefits your audience and delivers results.

Also, learn how to avoid common mistakes in affiliate marketing.

Examples of Content

In the main article, we covered successful affiliate marketing case studies with examples of content.

Below are some ideas from ChatGPT and real content from YouTube.

For a Fashion Blogger

1. Video: “How to Create a Stylish Fall Look.” Include links to products.
2. Post: “5 Ways to Style One Dress.” Show different options.
3. Reels: “What to Wear on a Date?” Short videos with recommendations.
4. Review: “Mass-Market vs. Luxury: Pros and Cons.”

For a Tech Blogger

1. Video: “Top Apps for Productivity.” Include affiliate links.
2. Post: “Top 5 Smartphone Accessories.”
3. Guide: “How to Set Up a New Smartphone.”

For a Beauty Blogger

1. Video: “My Daily Skincare Routine.”
2. Post: “Top 3 Moisturizers.” Include recommendations and links.
3. Reels: “How to Do an Evening Makeup Look in 10 Minutes.”

For a Fitness Blogger

1. Video: “5 Simple Home Exercises.”
2. Post: “How to Choose Protein for Beginners.”

What’s Next?

1. Try One Format: Create simple content and see how it performs.
2. Mistakes Are Okay: Experimenting helps you understand what resonates best with your audience.
3. Listen and Analyze: Read comments, track reactions, and refine your content based on feedback.

Looking ahead, consider making your materials complement and amplify each other.

For example, when I write about earning on OnlyFans, I also include information on withdrawing money, such as via Monobank.

This makes the content more valuable for the audience and allows me to earn from two affiliate programs simultaneously.