Stan Store: How to Sell Digital Products From Your Social Bio

What Is Stan Store?

Stan Store turns your social media bio link into a mobile-friendly shop. Instead of sending followers to multiple different sites — one for your course, another for bookings, a third for your newsletter — everything happens in one place.

Your audience clicks your bio link and can:

• Buy digital downloads (ebooks, templates, guides)
• Sign up for coaching calls with calendar booking built in
• Enroll in your online courses
• Join your membership or community
• Download free lead magnets and join your email list

The platform handles payments through Stripe or PayPal, so you don't need to set up a separate payment processor.

Here's the thing: Stan Store isn't trying to be Shopify or Kajabi. It's built specifically for creators who already have an audience on social media and want to monetize without building a full website. If you're getting DMs asking "how can I work with you?" — that's the problem Stan solves.

What Can You Sell on Stan Store?

Stan Store supports several product types:

Digital Downloads

Sell any file your customer can download after purchase:

• Ebooks and PDF guides
• Notion templates
• Canva templates
• Planners and workbooks
• Presets and filters
• Audio files and music

Files up to 5GB are supported, though 500MB or less is recommended for faster downloads.

Online Courses

The built-in course builder lets you create video-based courses with multiple modules and lessons. You can add:

• Video content
• Text lessons
• Downloadable resources (PDFs, worksheets)
• Quizzes (basic functionality)

One important note: Stan Store's course features are simpler than dedicated course platforms like Teachable or Kajabi. If you need advanced student tracking, certificates, or complex drip content, you may hit limitations.

Coaching Calls and Consultations

Connect your Google Calendar and let clients:

• See your available time slots
• Book and pay in one step
• Receive automatic confirmations

This replaces Calendly + a separate payment page.

Memberships and Subscriptions

Set up recurring subscription products where customers pay monthly for ongoing access. Works for:

• Membership communities
• Monthly coaching programs
• Subscription content libraries

Lead Magnets

Collect email addresses by offering free downloads. Stan Store captures the lead information and can integrate with email tools for follow-up sequences.

Stan Store Pricing

Stan Store offers two pricing tiers. No transaction fees on either plan — you only pay Stripe or PayPal's standard processing fees (around 2.9% + $0.30 per transaction).

Creator Plan — $29/month

Annual option: $300/year ($25/month)

This plan includes:

• Mobile-optimized storefront
• Unlimited digital products
• Course builder with unlimited courses
• Calendar booking for coaching calls
• Subscription products
• Lead magnet collection
• Store and product analytics
• Community features
• Stan AutoDM (automated Instagram responses)

Creator Pro — $99/month

Annual option: $948/year ($79/month)

Everything in Creator, plus:

• Discount codes
• Order bumps and upsells
• Payment plans
• Affiliate management
• Email marketing tools (email flows, broadcasts)
• Pixel tracking (Meta, Google, TikTok, Pinterest)
• Dynamic pricing options

Which Plan Do You Need?

If you're just starting out and making less than $1,400/month in sales, stick with the $29 Creator plan. It includes everything you need to sell.

Consider upgrading to Creator Pro when:

• You want to run discount promotions
• You need upsells to increase average order value
• You're ready to build email sequences
• You want affiliate partners promoting your products
• You need pixel tracking for paid ads optimization

The math works like this: if you're making $1,500+ monthly, the additional features in Pro can easily pay for themselves through upsells and email marketing.

How to Get Started with Stan Store

Step 1: Create Your Account

Go to stan.store and sign up for the 14-day free trial. Choose a username — this becomes your store URL (stan.store/yourusername).

Step 2: Connect Payment Processing

Link your Stripe or PayPal account. This is where your earnings go. Stan doesn't hold your money — payments go directly to your connected account.

For international creators: Stripe availability depends on your country. If Stripe isn't available in your location, you'll need to use PayPal.

Step 3: Set Up Your Profile

Upload a profile photo, write a bio, and customize your store appearance. Stan provides 11 link-in-bio templates to choose from.

Step 4: Add Your First Product

Click "Add Product" and select the product type. Each type has a guided setup:

• For digital downloads: Upload your file, set the price, write a description
• For courses: Build out modules and lessons using the drag-and-drop editor
• For coaching: Connect your calendar, set session lengths, configure availability

Step 5: Connect Your Social Profiles

Link your Instagram, TikTok, and other platforms. This enables features like AutoDM (automatic Instagram responses when people comment specific keywords).

Step 6: Add Your Store Link to Your Bio

Replace your current bio link with your Stan Store URL. Your followers can now browse and buy everything from one place.

Getting Paid: Withdrawals and Payouts

Stan Store doesn't charge you anything beyond the monthly subscription — but you need to understand how payments flow.

When a customer buys from your store, the payment goes through Stripe or PayPal:

• Stripe: Standard processing fee is 2.9% + $0.30 per transaction
• PayPal: Similar fee structure, varies slightly by country

Your earnings accumulate in your connected Stripe or PayPal account. From there, you transfer to your bank using their standard payout schedules.

For International Creators

If you're outside the US and Stripe isn't available directly, you have options:

1. Use PayPal — Available in most countries, though fees can be higher for currency conversion
2. Set up Stripe through Payoneer — Payoneer offers a US payment account that can connect to Stripe. I've covered this in my Payoneer guide.
3. Consider alternatives — Platforms like Gumroad handle payments differently and may work better depending on your location

Don't forget: income from digital products is taxable. Track your earnings and understand your local tax obligations. See my taxes guide for more details.

Pros and Cons

What Works Well

• Speed: You can go from zero to selling in under 30 minutes
• Mobile-first: Everything is optimized for social media traffic clicking through on phones
• No transaction fees: The flat monthly rate makes costs predictable
• All-in-one: Replaces Linktree + Gumroad + Calendly for many creators
• Built-in features: Email collection, calendar booking, course hosting in one place

Limitations to Know

• No SEO: Your Stan Store pages won't rank in Google. There's no blog, no meta tags, no search optimization
• Design limits: Templates are clean but not highly customizable. If you want a unique branded experience, you'll hit walls
• Course features are basic: Works for simple courses, but lacks advanced features of dedicated course platforms
• No built-in traffic: Stan doesn't bring you customers. You need an existing audience on social media
• No marketplace: Unlike Etsy or Gumroad's discover features, there's no way for new people to find you on Stan

Who Should Use Stan Store?

Stan Store works best for:

• Social media creators with existing followings who get engagement and DMs
• Coaches and consultants who want simple booking and payment in one flow
• Course creators with straightforward course structures
• Digital product sellers who promote through Instagram, TikTok, or YouTube

Stan Store is NOT for:

• Beginners without an audience — you need traffic to make sales
• Creators who need SEO — if organic search is your growth strategy, build a real website
• Complex course creators — if you need advanced student tracking, gamification, or certifications, look at Teachable or Kajabi
• Physical product sellers — Stan is built for digital, not shipping

Stan Store Alternatives

Depending on your needs, consider these options:

Summary

Stan Store is a solid choice if you already have a social media audience and want to sell digital products without building a website. The $29/month gets you a complete selling system — products, courses, coaching, payments, and basic analytics.

The lack of SEO features means your Stan Store won't bring you new customers from Google. It's a monetization layer, not a growth tool. Your social media presence does the marketing; Stan handles the selling.

If you're active on Instagram, TikTok, or YouTube and want to start earning from digital products, Stan Store makes the technical setup simple. You can be selling within an hour of signing up.

That's all!